As summer brought the sunshine, beauty brands set up shop in worldwide destinations to successfully showcase new product drops, provide in-person educational resources, and build connections with consumers. This time around, Jo Malone took the seaside to a bustling London city, Sol de Janeiro embraced self-expression on the streets of NYC and LA, and rhode celebrated its latest collection with a Euro-summer inspired beach club. BeautyMatter rounds up the activations that captured our editorial team's attention over the past couple of months.